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Search neutrality : ウィキペディア英語版
Search neutrality

Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance. This means that when a user queries a search engine, the engine should return the most relevant results found in the provider's domain (those sites which the engine has knowledge of), without manipulating the order of the results (except to rank them by relevance), excluding results, or in any other way manipulating the results to a certain bias.

Search neutrality is related to network neutrality in that they both aim to keep any one organization from limiting or altering a user's access to services on the Internet. Search neutrality aims to keep the organic search results (results returned because of their relevance to the search terms, as opposed to results sponsored by advertising) of a search engine free from any manipulation, while network neutrality aims to keep those who provide and govern access to the Internet from limiting the availability of resources to access any given content.
==Background==
Search neutrality became a concern after search engines, most notably Google, were accused of search bias. Competitors and companies claim search engines systematically favor some sites (and some kind of sites) over others in their lists of results, disrupting the objective results users believe they are getting. The call for search neutrality goes beyond traditional search engines. Sites like Amazon.com and Facebook are also accused of skewing results. Amazon’s search results are influenced by companies that pay to rank higher in their search results while Facebook filters their newsfeed lists to conduct social experiments.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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